The #CouldUseABeer campaign was inspired by another previous social media win for Coors Light.
They kept up the giveaway until they gave away 500,000 beers to grateful customers.
Let’s face it – right now, America #CouldUseABeer. For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer. What Coors Light did: Coors Light has had some of the cheekiest campaigns lately, including their Clone Machine, which lets users record a 30-second video loop of them looking interested during video-conferences so that they can sneak away to grab a beer. 7 social media campaign examples to learn from Coors Light #CouldUseABeer Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.
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